Economy
Seoul Con held
카카오톡 페이스북 트위터 네이버블로그 링크
#Influencer Festival
#Global Content City Seoul
#Creative Industry Promotion
Recently, the content industry has become a new economic driving force* based on the cultural awareness of influencers and related content that have a great influence on the publics daily lives in various fields such as promotion, marketing, and product sales, and the formation of consumer trends. * K-content exports of $100 million each lead to an increase of $180 million in consumer goods exports (22. Korea Export-Import Bank) Accordingly, Seoulcon brings together global influencers in one place to introduce Seouls lifestyle, and provides a venue for exchange where you can experience conferences for greater growth and even K-POP culture.

Policy purpose

By actively linking influencers who produce ‘content’, which is the center of the creative industry, and their influence to the industry, we will take the lead in global one-person media industry trends and the market, and create a central city for related businesses.

Policy Overview

(Promotion Period) December 30, 2023 - January 1, 2024

(Event Venue) Dongdaemun Design Plaza (DDP)

(Main Content) Fashion, Beauty, Content-related exhibitions, pop-ups, conferences, performances, entertainment, etc.

- Forming a platform for exchange by creating and sharing new content set in Seoul on topics such as daily life, beauty, and fashion through domestic and foreign influencers

- Maintaining networking with participating influencers even after the expo to help exchange with domestic companies and support securing sales channels for companies in each country

Details

│Rediscover the charm of the global city of seoul through the eyes of influencers around the world│

Actively utilizing the ripple effect of content created by 3,500 teams in 52 countries with a total of 3 billion subscribers

- The participating influencers become the main characters of each content and freely communicate, naturally conveying the charm of Seoul and new insights discovered to followers around the world.

│Expanding our influencer tailored program│

Global Influencer × Corporate Live Commerce

- A live commerce event where commerce expert influencers directly select excellent small and medium-sized businesses with products they want to sell, introduce the products, and help expand sales channels.

Bigo Live’ Global Influencer Competition

- A short-form competition hosted by the global platform ‘Bigo Live’ to discover global influencers specializing in live streaming

Global Influencer Lounge

- Operation of an information center for influencers visiting Seoul Concert, including interpretation services

│K-Beauty, K-Fashion, and more Seoul lifestyle spotlight│

Platform BY MUSINSA(Platform BY MUSINSA)

- Leading a new lifestyle and cultural paradigm that spans the past, present, and future time and space based on fashion with 14 participating brands

Runway to Seoul(Runway to Seoul)

- A new concept fusion runway combining K-fashion, K-beauty, and entertainment, with 7 brands participating to offer pop-up exhibitions, sales, and artist performances

K-BEAUTY BOOST

- Global K-Beauty Finalization through Brand Booth Exhibition, Beauty Creator Conference, and Hwahae Awards 2024

│Holding various events such as award ceremonies│

K-POP Festival & Countdown Performance with Top Singers

‘2024 APAN Star Awards’, a drama awards ceremony that integrates all channels including terrestrial and OTT

- Encouragement for the hard work and achievements of popular culture artists who created content that brought about the Korean Wave craze around the world

LCK Awards, MKSI 2024, and more provide a broader experience of Seoul’s creative industries

- The LCK Awards will recognize the best players by position, including the Player of the Year for the most outstanding performance in the popular game League of Legends

│Each program map│



Economic Affairs Office │ Creative Industry Department │ Main phone number 02-120
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