
Background and purpose of policy introduction
Seoul boasts the worlds highest level of public safety, but social anxiety persists due to incidents and accidents that occur in blind spots of the existing public safety system, such as crimes with unusual motives.
As part of efforts to strengthen the social safety net and expand everyday safety infrastructure to relieve citizens anxiety, the Help Me, a keyring-type safety bell that is easy to carry, was planned to ensure safety in a timely manner through emergency reports.
Key History
(2023년)
- Portable emergency bell ‘Jikimi’ to be distributed to 10,000 crime victims and those at risk of being victims (December)
(2024년)
- Supplementary budget arrangement and ordinance enactment for expanding portable emergency bell support (first half)
- Release of 2 upgraded versions of the safety bell ‘Help Me’ reflecting the hatch character and start of online application (August)
- Support for 30,000 additional Help Me units (November)
Details
│‘Help Me’ provides timely self-defense support in case of dangerous situations in daily life│
Increased portability and quick rescue and support through linkage with the Ansim App
- Made in the form of a key ring for easy carrying, if an emergency situation occurs, pressing the emergency report button will generate a strong warning sound and link to the Ansim app to report to the autonomous district CCTV control center
※ Ansim app: Seoul city app to safely protect Seoul citizens from crime and accidents through real-time location confirmation (provides services such as emergency reporting, safe return home monitoring, and safe return home scout)
- The autonomous district control center checks the situation through nearby CCTV, and the police stationed in the center immediately takes action, such as requesting dispatch of a nearby patrol car.

A total of 3 characters were produced from Seoul City’s representative characters : ‘Haechi’, ‘Dangdang Cheongryong’, and ‘Angry Jujak’
< Portable Safety Bell (Help Me) >
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| < Help Me (Dangdang Blue Dragon) > | < Help Me (Angry Fake) > |
(related link)
Seoul City Safety Bell Help Me Nuri Home - https://www.seoul.go.kr/sos/
(Video link)